Digital transformation: definition and benefits
In the 19th century, the industrial revolution profoundly changed society. But today, digital transformation has changed our way of life enormously. It is an integral part of our daily lives and is set to develop and intensify in the coming years. So what do we need to know about digital transformation?
What is digital transformation
Still referred to as digital transformation, digital transformation refers to the process that allows companies to integrate all available digital technologies within their business. To better understand this transformation, you can search more info on the major axes of digital transformation. Indeed, the digital transformation of businesses is a profound change that comes to meet future needs. Digital technologies are intended to improve many performances within companies while pursuing good growth. Thus, digital transformation goes beyond simply digitising services and the work of employees. It allows for the creation of new work processes or the modification of existing ones within a company. It also contributes to improving the experience provided to the customer in order to adapt to market changes.
The benefits of digital transformation
For a business to remain competitive in a constantly changing market, it must be able to adapt quickly by adopting new technologies. Digital technologies allow companies to offer their customers and prospects unique experiences through different contact points (website, social networks, email, application, etc.). Digital transformation allows : Improve the customer experience through an easy-to-use application, a fast and secure payment method and excellent customer service; Enrich the employee experience, making it easier for employees to do their daily work with powerful applications and software; optimise processes; digitising products, etc.